Born in Force, near Ascoli Piceno, Daniela founded her shoes and leather goods brand in 2010. The brand resumes the artisan tradition of her family and makes it contemporary. She starts by deconstructing the product into its core components for a subsequent functional and aesthetic redefinition. The use of stock hides, with their unusual and natural textures, and traditional production techniques allow the brand to create shoes and bags that recall the substance of classic crafts while unhinging its clichés. The search for comfort directs the creation of her products while not sacrificing their distinguishing features, evoking the underground culture of the ’90s, and the colors and shapes of the Bauhaus.