Gaia Segattini, fashion designer, blogger, and consultant, establishes in 2018, in Ostra, near Ancona, the brand Gaia Segattini Knotwear, which promotes sustainable pop style knitwear; all the pieces are created with high-quality yarns from production wastes or regenerated stocks, limiting further waste.
Product
It’s the yarn chosen from production wastes that guides design choices: graphics, contemporary prints, polka dots, and stripes all suggest the culture club of the 80s and the vivid colors of the Pop Art.
Process
The brand works by analyzing the available yarns, which are then mixed with the customer’s aptitudes and needs, with whom the brand maintains an ongoing exchange relationship.