![](https://wearegilda.com/wp-content/uploads/2022/06/segattini_profilo.jpg)
Gaia Segattini, fashion designer, blogger, and consultant, establishes in 2018, in Ostra, near Ancona, the brand Gaia Segattini Knotwear, which promotes sustainable pop style knitwear; all the pieces are created with high-quality yarns from production wastes or regenerated stocks, limiting further waste.
Product
It’s the yarn chosen from production wastes that guides design choices: graphics, contemporary prints, polka dots, and stripes all suggest the culture club of the 80s and the vivid colors of the Pop Art.
![](https://wearegilda.com/wp-content/uploads/2022/06/segattini_prodotto.jpg)
![](https://wearegilda.com/wp-content/uploads/2022/05/segattini_processo.jpg)
Process
The brand works by analyzing the available yarns, which are then mixed with the customer’s aptitudes and needs, with whom the brand maintains an ongoing exchange relationship.